Skypestream

A mobile product environment designed for long-term use

Skype
Multiple Locations · 2012–2015 (approx.)

MODA Role

Experiential Design · Mobile Architecture · Interior Design · Technology Integration · Production & Delivery
(Project conceived and delivered independently under reMADE LLC)

Context

Following the success of Skype’s SXSW 2012 presence, the brand sought a traveling platform that could showcase its products across multiple events—without rebuilding or redesigning for each appearance.

Rather than creating a temporary activation, the goal was to design a durable, mobile environment that functioned as both a product demonstration space and a social lounge—capable of moving between cities, audiences, and cultural contexts.

Scope & Contribution

MODA (operating at the time as reMADE LLC) conceived, designed, and delivered Skypestream—a fully customized Airstream trailer designed as a furniture-grade, technology-integrated brand environment.

Working in collaboration with Pereira O'Dell, our work included:

• Concept development for a mobile, repeatable brand platform

• Architectural and interior design of the Airstream

• Design and fabrication of a handcrafted central bar as the spatial anchor

• Integration of fold-down exterior elements to extend the experience outward

• Custom technology integration to support live product demonstrations and interaction

• Full production oversight and delivery

The interior was designed with the same care as a permanent lounge—prioritizing material quality, craft, and human scale.

Design Intent

Skypestream was designed as a product-environment hybrid—part vehicle, part interior, part experiential tool.

Rather than leaning into novelty, the design emphasized:

• Furniture-grade materials and detailing

• Flexibility across different event types

• Durability for repeated deployment

• Seamless integration of technology into a warm, approachable setting

The result was an environment that felt intentional and inviting, not promotional.

Longevity & Deployment

Skypestream debuted at San Diego Comic-Con in 2012 and continued to travel to major events for several years thereafter.

Its long lifespan underscored the project’s core premise: designing once, and using often—a principle that continues to inform MODA’s approach to sustainability and systems thinking.

Outcome

Skypestream became a recognizable and highly adaptable brand asset for Skype—demonstrating how thoughtful design could replace disposable activations with long-term experiential infrastructure.

The project further established MODA’s ability to operate at the intersection of design, architecture, and technology, while delivering work built to endure.

Attribution

This project was developed and produced by MODA (operating as reMADE LLC at the time), in collaboration with Pereira O’Dell. Client: Skype.