Global Goals Pavilion: UNITE

A unifying platform for global collaboration

UN Office for Partnerships
United Nations Headquarters, New York · 2024

MODA Role

Creative Direction · Spatial Narrative · Experiential Strategy
(Developed while leading creative direction at Empire Entertainment)

Context

The Global Goals Pavilion serves as a central venue during the United Nations General Assembly—bringing together governments, NGOs, cultural institutions, and private-sector partners around the Sustainable Development Goals.

The 2024 Pavilion, titled UNITE, was conceived as a shared environment—one that emphasized collaboration, alignment, and collective purpose during one of the most condensed and demanding weeks on the global diplomatic calendar.

Scope & Contribution

MODA led the creative direction and experiential strategy for the UNITE Pavilion, shaping how the space functioned as a coherent architectural and narrative system.

The work focused on:

• Establishing a unifying spatial framework capable of supporting diverse programming

• Translating the SDGs into a clear, accessible environmental language

• Integrating staging, content zones, and partner presence without fragmentation

• Balancing openness and clarity within a high-density event environment

Rather than emphasizing individual activations, the Pavilion was designed to read as a single, collective platform.

Outcome

UNITE operated as a flexible, legible environment—supporting panels, informal exchange, and public engagement throughout UN General Assembly week.

By prioritizing coherence and restraint, the Pavilion offered a calm counterpoint to the intensity of UNGA, reinforcing the SDGs as a shared global agenda rather than a series of competing messages.

Attribution

This project was produced by Empire Entertainment in collaboration with the UN Office for Partnerships. MODA’s role reflects creative leadership and authorship established during that engagement.